Ads / Control Room

Satellite Taxis

EUR

Reporting window · last 30 days•Expert view

Last updated

Today, 08:42 UTC

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Data is being served by the configured reporting API.

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01 / control plane

Account overview

The account-level pulse: volume, efficiency, and value against the immediately prior period.

Spend

€9,384

+9.9% vs prior€31,240 tracked value

Clicks

18,420

+6.4% vs prior8.8% click-through

Impressions

208.7K

+6.4% vs prior208,740 served

Conversions

486

+6.4% vs prior€31,240 value

Conversion value

€31,240

+6.4% vs prior€64 / conversion

CPA

€19.31

+6.4% vs priorcost per primary conversion

ROAS

3.33x

+6.4% vs priorabove 3.0x guardrail

CTR

8.8%

+6.4% vs priorall channels blended

Avg. CPC

€0.51

+3% vs priorblended click cost

Window comparison

Current-period totals by selected reporting window

SpendConversions

02 / delivery

Per-campaign breakdown

Sortable operational view across campaign status, channel mix, volume, and efficiency. Conversion delta is the primary signal.

										Delta
Brand \| Airport & City sat-search-brand	enabled	Search	5,260	10,290	€4,380	272	€16.10	4.08x	8.9%	+18% vs prior
Search \| Airport Transfers sat-search-airport	enabled	Search	4,930	6,720	€3,810	146	€26.10	2.77x	7.2%	+4% vs prior
PMax \| Local Coverage sat-pmax-local	enabled	Performance Max	3,910	5,480	€2,710	56	€48.39	2.19x	6.6%	-3% vs prior
Search \| Corporate Travel sat-search-corporate	paused	Search	1,120	930	€690	12	€57.50	1.47x	4.1%	-31% vs prior

Showing 4 of 4 campaigns · click any column header to sort

03 / measurement

Conversion action split

Keep bidding signals separate from diagnostic micro-actions. Primary actions drive value; secondary actions explain intent and funnel friction.

Signal composition

Conversion actions by optimization role

Primary actions

486

Secondary actions

1,222

Bidding signalDiagnostic

Action inventory

Name, count, value attribution, and share of action group

Primary

486 total

Booking completed242

49.8% of primary€18,240

Phone call > 60 seconds168

34.6% of primary€9,072

Lead form submitted76

15.6% of primary€3,928

Secondary

1,222 total

View booking options610

49.9% of secondaryNo value assigned

Click to call428

35.0% of secondaryNo value assigned

Get directions184

15.1% of secondaryNo value assigned

04 / query intelligence

Search term analysis

Read actual user intent, then separate productive demand from material spend with no conversion. Catalog matching is shown before adding negatives.

Top terms by spend

8 terms in selected window · ordered by spend

Search term	Clicks	Impr.	Spend	Conv.	Value
01airport taxi dublin	820	11,020	€1,084	86	€5,940
02taxi to dublin airport	645	8,300	€892	70	€4,660
03book a taxi near me	590	9,850	€704	53	€3,710
0424 hour taxi dublin	478	6,420	€646	42	€2,780
05corporate taxi account	332	2,860	€511	29	€2,180
06cheap airport transfer	410	7,240	€488	19	€1,080
07taxi from swords to airport	306	4,320	€382	34	€2,460
08minibus hire dublin	252	3,300	€294	22	€1,410

Waste candidates

Spend > 0, zero conversions, over review floor

taxi driver jobs dublin

€276 spend182 clicks

not in catalog

free taxi service

€198 spend146 clicks

not in catalog

taxi license test

€154 spend92 clicks

not in catalog

uber driver application

€121 spend74 clicks

not in catalog

airport bus timetable

€96 spend64 clicks

matches keyword catalog

Catalog matches should be reviewed for landing-page or tracking issues before exclusion.

05 / finance

Budget pacing

Run-rate against the monthly ceiling. Projected total uses spend-to-date divided by elapsed days, then extrapolated to month end.

under

Actual spend / monthly budget

€3,820 / €12,500

30.6% consumed

Room to scale

ActualDay 11 pacing (35.5%)Projected

Projected EOM

€10,765

86.1% of cap

Variance

€1,735

below budget

Elapsed month11 / 31 days

06 / inventory

Device breakdown

Compare delivery economics by device class. High conversion volume is not enough; watch click-to-conversion efficiency and CPC together.

Spend vs conversions

Selected window

Device economics

CTR and CVR provide the diagnostic context

Mobile

Clicks

10,360

Spend

€4,270

CTR

9.6%

CVR

2.8%

Desktop

Clicks

7,040

Spend

€4,360

CTR

7.9%

CVR

2.4%

Tablet

Clicks

1,020

Spend

€754

CTR

8.5%

CVR

2.5%

07 / market

Geography

Regional concentration of clicks, spend, and conversions. Use this to spot coverage gaps and high-cost territories before changing location targeting.

Regional delivery

Ranked by conversions in selected window

Dublin

IE · rank 01

228 conv.

Clicks

8,320

Impressions

86,500

Spend

€4,140

Kildare

IE · rank 02

106 conv.

Clicks

3,610

Impressions

42,200

Spend

€1,840

Meath

IE · rank 03

61 conv.

Clicks

2,120

Impressions

25,500

Spend

€1,130

Wicklow

IE · rank 04

47 conv.

Clicks

1,420

Impressions

18,200

Spend

€802

Louth

IE · rank 05

29 conv.

Clicks

980

Impressions

12,400

Spend

€566

Location data is based on user location signals returned by Google Ads.

08 / timing

Day-of-week & hour-of-day

Performance patterns expose scheduling opportunities. The heat strip below is click intensity; pair it with conversion volume before applying bid modifiers.

Day-of-week

Spend and conversion volume

Hour-of-day intensity

Click heat strip · UTC / account timezone

Low

High

0006121823

Peak hour

11:00

512 clicks

Best conversion hour

10:00

conversion-weighted

09 / trajectory

Trend lines

Daily snapshots reveal whether the account is improving, plateauing, or paying more for the same outcome.

Daily spend

Daily snapshot

Daily conversions

Daily snapshot

CPA

Daily snapshot

ROAS

Daily snapshot

10 / competition

Auction insights

Keyword-level visibility into how often we show, where we show, and how much top-of-page real estate we hold.

Google Ads auction metrics

Avg. impression share

56.8%

Top-of-page rate

76.2%

Absolute top rate

43.8%

Keyword	Campaign	Impressions	Impr. share	Top of page	Absolute top
airport taxi dublin	Search \| Airport Transfers	11,020	68%	82%	55%
taxi to dublin airport	Search \| Airport Transfers	8,300	54%	76%	41%
book a taxi near me	Brand \| Airport & City	9,850	76%	89%	64%
24 hour taxi dublin	Search \| Airport Transfers	6,420	47%	71%	33%
corporate taxi account	Search \| Corporate Travel	2,860	39%	63%	26%

11 / diagnostics

Diagnostic rule flags

Findings from the rules engine, grouped by severity. Every item carries a rule citation so it can be verified before action.

Concern · 1

Requires operator review

Search waste above materiality floor

ConcernR-WST-01

taxi driver jobs dublin

Non-booking employment intent is consuming budget without a conversion.

diagnostic_engine.py:12612 Aug

Warning · 2

Monitor or adjust

Projected overspend

WarningR-BUD-03

Satellite Taxis / April

Current daily run-rate would finish above the monthly budget ceiling.

diagnostic_engine.py:29812 Aug

Brand CTR softening

WarningR-CTR-02

Brand | Airport & City

Brand impression share is healthy but click-through is down versus prior period.

diagnostic_engine.py:24412 Aug

Info · 1

Contextual signal

Call conversion mix increased

InfoR-CONV-04

Phone call > 60 seconds

Phone-led bookings increased; check call quality before expanding bids.

diagnostic_engine.py:38612 Aug

Diagnostic flags are advisory. Confirm against source data and business context before making account changes.